Calling all directors, producers and actors! Make your own video! Be on TV & win great prizes!

“Be Reel!”Video Contest Official Entry Form, Release Form and Rules and Guidelines

Calling all directors, producers and actors! Make your own video! Be on TV & win great prizes!

Print and fill out an entry form for each video entry.



Print and fill out a release form for each participant in the video, including all actors.




View Rules and Guidelines below!

“Be Reel” Video Contest 2016 – 2017  RULES AND GUIDELINES 

The Street Smarts “Be Reel” Video Contest gives San Ramon Valley middle school students (grades 6–8) the opportunity to showcase their knowledge of traffic safety by producing public service announcements (PSAs) that educate their friends, family, and community. As a component of the Street Smarts Program, the contest aims to raise awareness about traffic safety issues to both the students participating in the contest and those who see their work.

Participants, who can be individuals or a group of up to four middle school students, can win prizes by creating a 60-second (or shorter) PSA on a specific traffic safety theme.


 “Be Safe, Be Smart, Be Seen!”

Video Contest will begin on Wednesday, November 16, 2016. Videos must be submitted by Tuesday, December 20, 2016, no later than 4:00 p.m. uploaded to

Requirement: The videos submitted for this theme should feature middle school students demonstrating and/or reflecting the theme of “Be Safe, Be Smart, Be Seen!”

The overall message of your video should be: Be Safe, Be Smart, Be Seen! by drivers and pedestrians, whether you are riding your bike or walking across the street. Some examples include wearing bright colors when riding your bike, not using your cell phone when walking across the street and paying attention to your surroundings, which can prevent dangerous situations such as bike, pedestrian or car accidents, hitting obstacles, etc. from occurring.

Have fun with different settings and scenarios!

The top videos will move on as finalists in the Street Smarts “Be Reel” Video Contest and will be featured at the Video Contest Premiere and Awards Ceremony on Thursday, March 16, 2017 at the Danville Village Theatre. These finalist videos will also air on cable television.

Great Prizes!

FIRST PRIZE: Each member of the video production team (up to 4 students) will receive a $75 gift card.

SECOND PRIZE: Each member of the video production team (up to 4 students) will receive a $50 gift card.

THIRD PRIZE: Each member of the video production team (up to 4 students) will receive a $25 gift card.

FINALISTS: All remaining top 10 video finalists will receive a $10 gift card.

Contest participants are eligible to win more great prizes during the Awards Ceremony on March 16, 2017 (students must be present to win).


Each video will be evaluated based on:

  1. Content (50%):  Does it follow the theme and is it persuasive?
  2. Creativity (25%):  Does it hold our interest?
  3. Video Production (25%):  Can we see it and hear it clearly?


Videos must be:

  1. Length: 45–60 seconds in length
  2. Size: Exported video should not exceed 2GB
  3. Quality: Standard Definition (480p) or High Definition (720p)
  4. Format: MP4, MOV, AVI, or WMV format


Your video cannot contain ANY music that you do not own or have permission to use. See the section “Trademark and Copyright Frequently Asked Questions (FAQ)” later in this document.


  • Any middle school student in the San Ramon Valley, which includes residing in or attending school in the San Ramon Valley
  • A group of San Ramon Valley middle school students, as part of a club, organization, or class

While there are no limitations on the number of people who can work on the development of a video, a maximum of four (4) individuals are allowed to be on record as the official video production team members. It is only these official team members who receive prizes for the video. All team members must be middle school students who reside in or attend school in the San Ramon Valley.


Go to

Be sure to read the full “Rules and Guidelines”(this doc.

Download and complete the Entry Form and all necessary Release Forms.

Upload the completed forms and video to:

Entries can also be mailed to:

Street Smarts, c/o City of San Ramon  2401 Crow Canyon Road, San Ramon, CA 94583.

All videos are due by 4:00pm on Tuesday, December 20, 2016. (Postmarks are not accepted!)



  1. Submit a 45–60 second (or shorter) video in the correct video requirements.
  2. Complete one Entry Form per video and all necessary Release Forms available online at
  3. Find a Video Advisor (parent, teacher, other) who is 18 years or older, and list this person on the Entry Form.
  4. Feature the Street Smarts logo prominently throughout the video (logo available online at
  5. List the members of the video production team in a “Credits” section at the end of the video. Image(s) of the filmmakers also add interest.
  6. List the Street Smarts Program public partners in the video credits (see below).
  7. Cover the traffic safety information clearly, concisely, and responsibly.
  8. Make sure your voices can be heard clearly. (An external microphone can help.)
  9. Be creative. Being funny is good, too!
  10. Have fun!

Street Smarts Partners:

City of San Ramon
Town of Danville
County of Contra Costa Districts 2 and 3
San Ramon Valley Unified School District
San Ramon Valley Fire Protection District


  1. Don’t include matter that is subject to copyright in the video, except where it can be demonstrated to comply with applicable laws. This includes music created and owned by others. (See the upcoming section “What types of music can I use?” for more information.)
  2. Don’t include children under 18 in the video unless they have completed a Release Form.
  3. Don’t film on private property unless you receive permission from the property owner(s).
  4. Don’t place any member of the production team, or any member of the public, in imminent danger, while making the video.
  5. Don’t include any obscene or indecent matter in the video.
  6. Don’t include libelous or slanderous matter in the video.
  7. Don’t violate any of the applicable operating policies or procedures of Contra Costa Television (CCTV), Tri-Valley Community Television (TV30), or Comcast Cable. These operating policies and procedures are available upon request.
  8. If this video is produced within the structure of an organization or a class, do not violate any additional rules, operating policies or procedures (which may be more stringent than the limitations described above) so long as these rules, operating policies or procedures are in compliance with applicable law.

Videos that incorporate any of the “Don’ts” are automatically disqualified. Street Smarts reserves the right to determine if the rules and guidelines are followed.

More Questions?

Visit or contact the Street Smarts Coordinator at (925) 973-2581 or


Choose a genre

The genres of videos you can film are endless — there are many different ways to send your message. Pick a genre and go with it.

Here are some options:

  • Action & Adventure
  • Comedy
  • Drama
  • Animation
  • Mystery/Thrillers
  • Documentary
  • Musical

Tips when shooting a video

  1. Allow an extra couple of seconds before and after your footage clips. This ensures that speech does not begin or end too abruptly. If too long, it can be trimmed in editing.
  2. Keep the light between you and the actors. Don’t shoot from a bright area indoors. Never shoot into bright sky or from a window outside (unless you are very near the glass).
  3. If your camera has an input jack, a microphone will do a better job of picking up sound than the microphone on the camera.
  4. Varied shots add drama. For example, a high shot (looking down) followed by a low shot (looking up) can add interest. A tight shot often adds sincerity or emphasis.

Trademark and Copyright Frequently Asked Questions (FAQ)

What does Copyright mean?

It means the right to copy. Only the owner or creator of the work is allowed to produce or reproduce the work or permit anyone else to do so. Copyright is restricted to the expression of an idea, such as a video, but does not extend to the idea itself.

Copyright includes such things as: books, pamphlets, magazine articles, posters, poems, films, videos, plays, screenplays, scripts, music only, words and music, paintings, drawings, maps, photographs, and sculptures.

Not covered by copyright are such things as: names or slogans, short phrases and most titles, such as song titles, and factual information. However, some may be covered by trademark, such as a Giants t-shirt or a logo.

What is a Trademark?

Trademarks are used to identify the difference between products of one person or company from those of another. You cannot use things like slogans, names of products, distinctive packages or unique product shapes, such as the Nike symbol, or a t-shirt or cap with the symbol on it, a 7 Eleven sign in the background, a cigarette package showing a brand name, a Giants shirt, a specific car make or model, or a government sign about selling tobacco to minors, that you see in stores.

What types of music can I use?

  • Original music, lyrics or score, created by you
  • Generic music that is included as part of your video production software
  • Music from a composer or writer with approval, including by email
  • The use of downloaded music from an online music store such as iTunes is NOT allowed

Keep in mind that you might like the words to a song and want to use them, using a different tune, but that is NOT allowed. Or, you might want to use the melody of a song and put your own music to it — that is also NOT allowed.

What pictures can I use?

  • Original photos taken by you are okay, provided they do not contain trademarked or copyrighted material that you would need permission to use. Also, you need consent from the people in photos you have taken. Using a photo taken by someone else also requires permission from the photographer, as well as any trademarked or copyrighted product permission.
  • Purchased or free photos from a stock house or graphic house can be used. For more information, go to Google and search for “free stock photos.”
  • Pictures in print publications, like those in a magazine or on a poster, require permission from the originator, because they are copyrighted. For example, using pictures from magazines (e.g., Newsweek, The New Republic) is not allowed as those pictures are copyrighted and were purchased to use just in that magazine. Using a poster or sign produced by a company or government is NOT allowed, unless you obtain permission from the originator.

What is Public Domain?

A public domain work is a creative work not protected by copyright and which may be freely used by everyone. This is because:

(1) the term of copyright for the work has expired

(2) it is something produced by the government

In the case of government materials, it is still best to check with the originator. Material available on the Internet is NOT considered to be in the public domain. Facts from the Internet can be used, but pictures, music, etc., are restricted.

What is the Release Form?

This form is necessary to allow the Street Smarts Program, and its partnering agencies such as CTV and CCTV, to obtain the rights to the use of the video for other purposes, such as producing a compilation video of the winning entries.

Do I need to fill out a Release Form and who should sign it?

A completed Release Form is required for:

  • Each student under 18 who is involved in the production of the submitted video
  • Other children under 18 who appear in the submitted video

A parent signature is required on all Release Forms.

When I get the Release Form signed, am I signing away my right to own the video?

Yes, the Street Smarts Program, and its participating public agencies, will then own the copyright and can use the video in any manner whatsoever. However, you can use it for a resume or personal use, but NOT commercial use.


The top videos (finalists) for each theme will be selected by the Street Smarts Program Advisory Committee in consultation with video production professionals.

The First, Second Prize and Third Prize winners will be selected by a group of video production professionals.

Gift card prizes to finalists and advisors will be awarded within 2 months of the video contest submission date.

Any middle school student (grades 6-8) attending a public or private middle school within the San Ramon Valley Unified School District (SRVUSD) boundaries or who is a resident within the SRVUSD boundaries can enter the contest. It should be noted that a video contest participant is not required to attend a SRVUSD school to be eligible to enter.

Download and print official entry form.

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